Meet the Airport Audience

Based on powerful new evidence, JCDecaux Airport’s ‘World of Possibility’ proposition underlines how targeting passengers with unique audience mind-sets results in concrete benefits for brands that choose to advertise at the airport.
As part of this exciting project, JCDecaux Airport conducted a typology analysis to bring to life and expand on the characters featured in their previous research.
The five characters symbolise specific passenger groups that will provide advertisers with a deeper understanding of the unique airport audience.
JCDecaux Airport has launched an interactive microsite that presents this new research in an engaging and creative way. Meet the Airport Audience here.