Over 11 thousand commuters took part in a British Airways challenge at  London Victoria Station, for a chance to win British Airways' tickets.
In a campaign thatset social media alight, British Airways invited commuters to fly a virtual BA 777 aircraft to win plane tickets every 15 minutes in a flight-simulator game on the main concourse at Victoria. Take a peek at the digital and experiential activity at Victoria.
The campaign with JCDecauxLive was a powerful example of experiential and digital Outdoor activity working together to create an engaging and immersive experience for consumers. The campaign was planned and booked by ZenithOptimedia and Kinetic with creative by BBH.
Digital Outdoor screens at Victoria prompted commuters to ‘Just check-in at departures and show us you can fly’, as well as running up-to-the-minute leader boards and announcing the winners live on the screens.
The participants  controledl a virtual aircraft to win flights to destinations including North Africa, The Caribbean, North America and the Indian Ocean. Players could pilot the flight simulator to a new destination each day, with the highest scoring pilot every 15 minutes winning a pair of tickets to the daily destination.
Featured destinations were: St Lucia on Monday, Marrakech on Tuesday, St Kitts on Wednesday,  Orlando on Thursday and Barbados today -  in the biggest ever ticket giveaway of BA flights from London.
BA’s Twitter feed and Facebook page announced the daily destination of the winners, and Facebook followers have the chance to win a holiday to the same location online.