Sony Pictures took ownership of ‘The London Gateway’ in a 2-day campaign for Django Unchained, ahead of the London premiere.

The campaign for the latest Tarantino movie was planned and booked by Manning Gottlieb OMD and Posterscope and saw the brand deploy the time-sensitive flexibility of the newly digitised premium Outdoor space.

‘The London Gateway’ enables clients to dominate this key gateway to London across all 300m² of digital media space in Europe’s busiest road. It provides an exciting new digital platform for brands to engage audiences with tactical messaging, multiple creatives and digital storyboards.