It’s a girl! On Saturday 2nd May, Fairy announced to consumers across the country the birth of the second child of the Duke and Duchess of Cambridge across JCDecaux’s SmartScreen@Tesco channel.
Showcasing the flexibility of this key digital Outdoor network, SmartScreen@Tesco was one of the first advertising mediums to bring the Royal news to the nation.
60% of London’s commuters correctly predicted the gender to be female, as found by our Connected Commuter panel.
The campaign was planned and booked with JCDecaux by Starcom Media Vest.