22nd April marks national Stephen Lawrence Day and the Community Channel is proud to take this important message to the power of the public screen in a campaign across digital billboards UK-wide. This year's #ExtraordinaryOrdinary campaign marks Stephen Lawrence's legacy on the 30th anniversary of his death.
The Out-of-Home campaign features a unique illustration of Stephen. Owing to the limited number of images of Stephen in the public domain, BCW commissioned striking drawings by up-and-coming Black artists to evoke the extraordinary impact of his life. The selected design by Kingsley Nebechi gives a new vibrancy and colour to an existing image, highlighting how young people, through the work and support of the Foundation, can find the extraordinary in the ordinary and fulfil their potential. Find out more about this campaign here.
The success of this campaign is a testament to the powerful potential of coalition and allyship at corporate scale. This project lies at the intersection of one of the most important generational social justice stories and the boundless imagination of the world's most compelling storytellers. The diversity of the project team, from the most senior stakeholders to the creatives behind the screen and the talent on it, was a determining factor in the success of the creative process and the power of its output. By retelling Stephen's story in a joyful and forward-facing way, we can honour his legacy while creating a more hopeful future for the next generation.Jess Neil CEO, Stephen Lawrence Day Foundation
The Stephen Lawrence Day Foundation is a driver for change which is why we are proud to partner on this #ExtraordinaryOrdinary campaign. It challenges individuals to live up to their full potential, a possibility denied to Stephen. We hope that #ExtraordinaryOrdinary inspires young people everywhere.Karen Blackett OBE President of WPP in the UK
The creative direction #ExtraordinaryOrdinary is inspired by Stephen – an ordinary boy who wanted to be an architect and had the potential to be extraordinary. That was taken away from him, but this extraordinary legacy lives on and continues help others.Pete Way , Executive Creative Director, BCW London
The Community Channel enables not-for-profit community and charitable projects to access digital Out-of-Home locations, in line with JCDecaux’s purpose and values. Find out more about the channel here.
The Putney Tower
The Edinburgh Arch
The Shoreditch Showcase