As part of their ‘Happy Days’ initiative, McCain celebrated the new year on JCDecaux’s PrimeTime screens with a ‘Chip Chip Hooray!’.
Tapping into the mindset of the health-conscious January commuters, a creative announced to drivers: ‘5% fat, Happy New Year to that! January just got a little bit lighter’.
In September last year, McCain cheered up London’s commuters with an execution influenced by much-loved phrases, such as the Mary Poppins-inspired message: ‘Super-cali-wedge-ilistic-lightly-spicy-docious’. The campaign ran across JCDecaux’s PrimeTime network.
The campaign was planned and booked by PHD and Talon.
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