Peugeot has booked a two-week nationwide campaign with JCDecaux to promote the new Peugeot 308 – the new stylish high-tech hatchback.
In a campaign planned and booked with JCDecaux Innovate by Posterscope, Peugeot has wrapped the Euston Immersion Zone and taken over the digital escalator panels and backlight display in a creative that captures the Peugeot brand signature: ‘Motion and Emotion’, and strapline: ‘Driving Sensations’.
Continuing to immerse consumers in the brand as they make their way through the station, the campaign will also run on JCDecaux’s Transvision screen and Motion@Euston, the nine full-motion, interlinked digital screens, surrounding the concourse.
Following the commuter journey, the campaign is also running on roadside locations nationwide.
