In the run up to Christmas, Bose Ltd booked two experiential zones with JCDecauxLive at King’s Cross and Waterloo Stations to promote their new noise-cancelling headphones, the Bose QuietComfort 20.
With 30 sampling areas at the stand, Bose encouraged commuters to demo the new headphones and join a competition for a chance to win Bose prizes.
This experiential activity followed a digital Outdoor campaign that ran across JCDecaux’s digital roadside and rail portfolio, which included the premium portrait locations, The Marylebone Tower and The M4 Torch, and Transvision screens nationwide. The campaign was planned and booked through MediaCom and Kinetic.