In a campaign that spans the concourse, BMW has deployed JCDecaux’s new Motion@Waterloo screen to showcase the new BMW 2 Series Coupé, a sleek upgrade of the BMW 1 Series.
In a campaign planned and booked by Vizeum and Posterscope, BMW’s digital Outdoor campaign showcases the powerful design of the marque on a vast scale as it travels the length of the concourse, with the strapline: ‘Wolf in Wolf’s Clothing’.
Targeting the 2 million commuters who pass through Waterloo Station each week, the campaign will reach the affluent rail audience in the mindset to shop for a new car during March – the month of the new car registration plate numbers.
JCDecaux’s Connected Commuter research reveals that 1 in 10 commuters plan to research a new car this month, with 36% of commuters travelling through Waterloo planning to buy a new car in the next 12 months.
