In the largest ever special build campaign with JCDecaux, Coca-Cola has launched a major nationwide campaign to drive awareness among consumers of the new iconic, contour-shaped 1.75 litre bottle.
Outdoor sites nationwide have been transformed to showcase a 3 metre tall, 3D model of Coca-Cola’s new ‘family-sized’ bottle. With the featured strapline: “Happiness in a NEW bottle”, consumers are alerted to the brand’s new iconic bottle, which is available in stores this March.
Planned and booked with JCDecaux Innovate by Posterscope, the 4-week campaign is running on JCDecaux’s premium roadside portfolio and reaches consumers as they travel through major cities in the UK, including: London, Birmingham, Manchester, Newcastle, Leeds and Edinburgh.