Following the success of the BA Ticket Giveaway campaign last year, British Airways challenged commuters to win plane tickets every 15 minutes at London’s Victoria Station.
Linking screens to space, BA invited commuters to check-in at the departure desk and control a virtual BA Boeing 777 aircraft on the concourse, with a chance to win flights to a variety of Caribbean destinations, including St. Lucia, St. Kitts and Barbados.
Digital screens ran up-to-the-minute leader boards throughout the ticket giveaway and announced the winners live on the screens.
The campaign was planned and booked with JCDecauxLive by Carat and Posterscope, and the creative agency is BBH.
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