Bulmers, ‘Great Britain’s number 1 Modern Cider from Heineken’, recently launched a DOOH campaign on JCDecaux’s The Cromwell Road Digital Gateway to promote its range of flavoured ciders.
Part of its multi-platform summer campaign, Bulmers collaborated with six artists who used the colours of the five Bulmers variants to bring the ‘Live Colourful’ campaign to life.
Jacco van Der Linden, Marketing Director at Bulmers, said: "Live Colourful is a celebration of Bulmers' diverse and exciting range of flavoured ciders and a manifestation of the brand belief that variety and choice – living colourfully - leads to more vibrant and exciting consumer experiences."
The campaign was planned and booked by Starcom MediaVest and Kinetic.
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