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WHAT WE DO
- WHAT WE DO
- OUR MEDIA
- OUR SERVICES
WHY OUT-OF-HOME
- WHY OUT-OF-HOME
- THE BENEFITS OF OOH
- PROGRAMMATIC & AUTOMATION
  - PROGRAMMATIC & AUTOMATION
  - PROGRAMMATIC INTELLIGENCE HUB
- THE DIGITAL ACADEMY
- DIGITAL CHANGEMAKERS
OUR VISION
PARTNERSHIPS
LEADING INSIGHT
NEWS AND IDEAS
JOIN US

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VISUAL IMPACT MEASUREMENT (VIM)

At JCDecaux we have developed our very own in-house AI creative testing tool to help us understand attention distribution

CREATIVE TESTING METHOD

HOW DOES IT WORK?

ATTENTION DISTRIBUTION

LEARNINGS

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