Paramount Pictures and Microsoft deployed separate spoof news-reel campaigns on Transvision screens nationwide, warning passengers of a zombie apocalypse to promote the release dates of World War Z and Dead Rising 3. 

Planned and booked through Universal McCann and Rapport, Microsoft’s campaign promoted their new zombie game and the hashtag: #DeadRising3 with the ‘breaking news’ that a mystery epidemic had hit as they warned: “Zombie Attack!! Get Out!!”.

Paramount promoted the release date of their DVD starring Brad Pitt, World War Z, along with the hashtag: #WorldWarZ. Paramount Picture’s campaign was planned and booked by MEC and Kinetic.

JCDecaux’s Connected Commuter Zombie Poll asked passengers what they would do in the event of a zombie apocalypse: 29% would barricade themselves in their home, 27% would form a Zombie Defence League and 11% said they would carry on their commute - nothing stops these commuters getting to work!

According to JCDecaux’s Connected Youth research, 43% of young people have put DVDs and games on their Christmas list this year.

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