The international oil services group Aker Solutions has taken a long-term holding on the Aberdeen Airport Welcome site, in a 12-month campaign booked with JCDecaux Airport. Located on the roundabout at Aberdeen Airport’s main entrance and exit, this high-profile site reaches 3 million passengers a year, delivering unmissable impact.
The Welcome site is part of the Aker Solutions ‘My New Colleague’ campaign. It carries a different creative on each side, targeting the arriving and departing audiences.
Jacqueline McCormick, Commercial Director of JCDecaux Airport said: “Aberdeen is the hub of the UK oil industry and increasingly a key player across the energy sector overall so we are delighted that Aker Solutions, a global company based in Aberdeen has taken this key iconic Outdoor location. The audience profile of the Aberdeen Welcome site makes it one of the most sought-after poster sites in Scotland and is ideal for reaching energy sector professionals.”
Mike Forbes, Managing Director of Maintenance, Modifications and Operations at Aker Solutions in Aberdeen, said: “We are delighted to have secured this high-profile advertising site. As a significant contributor to both the local economy and the burgeoning UK oil and gas industry supply chain, we hope it will play an important part in supporting our global campaign to recruit an additional 3,000 people worldwide.
“Aker Solutions is one of the largest employers in the north-east of Scotland. This new recruitment campaign demonstrates our long-term commitment to Aberdeen and our intention to continue to grow our business going forward.”
As the oil capital of Europe, Aberdeen Airport delivers upmarket, affluent audiences. With 47% of the audience travelling on business, Aberdeen Airport has the second highest JCDecaux Airport business profile of all JCDecaux Airports globally (after Frankfurt). Aberdeen Airport is also Europe’s largest commercial heliport.
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