As part of the nationwide 4G launch strategy, Vodafone ran an Outdoor campaign across rail and roadside environments, which included a number of key media firsts.
At Liverpool Lime Street Station, Vodafone were the first to wrap the escalators with floor to ceiling branding. While at Birmingham International Station, Vodafone dominated the tunnel leadings from the centre of the station to the NEC.
The brand used Outdoor to its full capacity to immerse and engage consumers in the brand. Click here to see the images in the campaign gallery.
The campaign was planned and booked by Kinetic.
To read about Vodafone’s branded bus shelter campaign in London, click here.