To mark the start of the international conference STAMMAFest Global in Liverpool 24-28th August, STAMMA have launched a series of Out-of-Home ads in Liverpool, in partnership with JCDecaux UK. The campaign is showing people mid-stammer with the words, 'Nothing to see here, I just have a stammer' and highlights that people who stammer aren't seen or heard on in the media, and when they are they, they're shown either as a comedic device or as someone trying to 'overcome' their stammer and stammering is just how some people speak.
The effort of producing words for people who stammer can be reflected in their physical gestures or facial expressions. This can take fluent speakers by surprise, but it's time it didn't. It's time to see and hear people who stammer in our media - so that we can help fluent speakers respond better when they see someone stammer and understand that the stammer is just that. Not a sign of being shy, drunk, dishonest, nervous or weak. It's just a stammer.Jane Powell CEO of STAMMA
The creative concept was the brainchild of Daniel Liakh at the agency VMLY&R, and shot by the photographer David Vintiner. The models are all members of STAMMA. The campaign is part of the 'No Diversity without Disfluency' campaign, launched by STAMMA in October 2021. By ensuring that people are visible and represented in the media, STAMMA hopes to tackle the stigma of having a stammer. This campaign runs across digital six sheets in Liverpool, between the 24th to 28th August. Check out the striking images on our screens below
