Digital Outdoor’s ability to capture the immediacy and excitement of major sporting events was showcased by Standard Life’s campaign yesterday (Wednesday 2nd July).
As official sponsors of the Wimbledon Championships, Standard Life UK deployed digital 6-sheet screens in rail stations nationwide, reaching commuters travelling through major rail hubs as they announced that they were "Official Sponsors of Resilience"  and proud sponsors of Andy Murray who "got straight back on the practice court" despite his loss against Grigor Dimitrov.
The campaign was planned and booked through Ptarmigan Media and Talon Outdoor