Sky has showcased ‘The Sky Difference’ features of Sky TV with a DOOH dynamic campaign.
Deploying multiple-creatives and dynamic content across JCDecaux’s mall and rail digital 6-sheet portfolio, the campaign promoted the Sky+ app, Sky channels, plus their Catch Up TV and Series Link features.
The dynamic campaign deployed hyper-local weather messaging as it displayed weather readings for each location, letting shoppers and commuters know that ‘whatever the weather brings’, ‘8°C (chilly)’, ‘they can have a cosy night in with’ a programme showing on Sky Atlantic that evening.
The campaign also displayed creatives that not only promoted Sky TV features, but also highlighted the variety of programmes showing on Sky channels this winter, including: The Blacklist, Moone Boy and Broadwalk Empire.
The campaign was planned and booked by Rapport.