Consumers were fully immersed in the Comfort brand at bus shelters with a sensory campaign that transformed 5 bus shelters (London, Manchester and Glasgow) into branded Comfort zones. Part of a wider 6-sheet campaign, the bus shelters were wrapped with eye-catching creative and deployed scent dispensers and sonic sound to ease commuters’ journeys through the day. The campaign with JCDecaux and JCDecaux Innovate was booked through Kinetic and Fuel.
