For the launch of its new ‘Powergems’ range, laundry detergent brand Persil deployed three, eye-catching 2D special builds in London and Manchester.
 
The special builds each featured a 2D cut-out of a Persil bottle with a giant trail of colourful Powergems flying over and stretching across the entire length of the billboards.
 
The special builds were part of a wider Persil campaign around the UK that involved static billboards and roadside 6-sheets. It was booked through JCDecaux by Kinetic Active and was live for two weeks.