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Persil deployed several 2D special builds with JCDecaux for the launch of its new Powergems range. 
For the launch of its new ‘Powergems’ range, laundry detergent brand Persil deployed three, eye-catching 2D special builds in London and Manchester.
 
The special builds each featured a 2D cut-out of a Persil bottle with a giant trail of colourful Powergems flying over and stretching across the entire length of the billboards.
 
The special builds were part of a wider Persil campaign around the UK that involved static billboards and roadside 6-sheets. It was booked through JCDecaux by Kinetic Active and was live for two weeks.
 

Published in Cities, Creative Solutions