Pepsi Max’s ‘unbelievable’ bus shelter campaign won first place in Campaign’s “Top 10 ads”, with the Audi Dashboard closely following in third place.
Pepsi Max’s OOH campaign was a huge hit this year as it bewildered Londoners waiting for buses when they saw themselves being confronted by an array of “unbelievable” scenes, including: a prowling tiger, a crashing meteor and an alien invasion. Campaign said: “Pepsi Max’s remarkable use of out-of-home technology reinforced the brands “unbelievable” message of a product combining maximum taste and no sugar”. The campaign was planned and booked by OMD UK and Talon, with production by Grand Visual.
Pepsi Max’s campaign featured on CNN and BBC, was The Drum’s viral video of the week, and has been the recipient of 6.7 million YouTube views, a Media Week and Cannes Lion Award.
As the launch partner of JCDecaux’s Motion@Waterloo, Audi’s ‘Dashboard’ was described by Campaign as “an extraordinary example of how Audi, BBH and JCDecaux harnessed a state-of-the-art communications channel to grab the attention of affluent commuters and bring a new dimension to railway advertising”. The campaign was planned and booked by MediaCom and Kinetic.