In Luxe Redux we broaden our knowledge of one of the most important and lucrative categories for airport advertising, Luxury. Since launching our first luxury research project in 2014, the luxury market has been through some interesting changes, and with the recent post-Brexit depreciation of the pound triggering an 8% increase in luxury shopping, 2017 presented the perfect opportunity to revisit the luxury market, its audience and its synergy with airport advertising.
Based on results of research conducted in conjunction with Conde Nast, Luxe Redux reveals insights into the luxury audience, their shopping habits and their views on luxury airport adverting; drawing the important conclusion that airport advertising not only influences purchase decisions in the short term, but also has an impact on long term brand perceptions.
Some of the key findings of the research study include:
-73% like to treat themselves/indulge at the airport
-70% expect to see luxury brands advertised at the airport
-37% luxury Jetsetters will visit a brand’s store as a result of its luxury airport advertising
-22% luxury Jetsetters agree luxury airport advertising prompts them to make purchase decisions
For more information on Luxe Redux, please contact the UK Airport Insight Team.