Lush handmade cosmetics launched an experiential Out-of-Home campaign at the Seven Dials site in London’s Covent Garden this September.

The ‘Bath Art in the City’ campaign, which was live for five days, showcased the brand’s new range of Naked Products which comprises of packaging-free solid shower gels, shampoo bars and more!

Lush staff were on hand to demonstrate products to the public using an array of sinks and baths in the demo area, filling the area with foam, fragrance and fun.

Bath bombs were gifted to the public as part of the company’s ongoing initiative of providing random acts of kindness and encouraging customers to ‘pay it forward’ and carry out their own kind gestures.  

To find out about booking live spaces for your next campaign, contact your JCDecaux rep.