To help people make a positive start to the New Year, leading science publication New Scientist has partnered with JCDecaux to bring some healthy tips to those out and about this January.
New Scientist is sharing its top 20 tips, taken from its research stories, to help us all live better in 2016.
Bite-sized information on topics such as diet, exercise, brain training, relationships and technology are being deployed across JCDecaux’s digital channel nationwide along with the hashtag #LiveSmarter.
New Scientist is running additional content, including the original articles and features on newscientist.com/livesmarter, as well as on its social media pages.
It is also producing mini versions of New Scientist to hand out free at stations across the UK at the end of January, with a subscription offer for print and digital access.
Catherine de Lange, Biomedical Features Editor, New Scientist, said: “This time of year can be a minefield for those wanting to make a healthy start. Firstly, there’s so much conflicting, and often unreliable, health advice in the media. On top of which we are bombarded with products that promise to detox and retune our bodies - often with no scientific evidence and a hefty price tag.
“New Scientist prides itself on our unbiased, objective journalism, which helps our readers pick through the evidence and equip themselves with the real information they need to make smarter decisions about their health and their lives. Through this partnership with JCDecaux, we hope to share just a few surprising insights from some of our recent stories to an even wider audience. Of course, behind each one lies a bigger story, but these take-home messages should be food for thought, and help even more of us live a little smarter in 2016.”
Janet Guest, Editorial Director, JCDecaux UK, said: “JCDecaux’s digital channel reaches 50% of the UK population, giving us a great opportunity to bring relevant editorial content to people out and about in cities.  We’ve teamed up with New Scientist to bring content to our screens that is in tune with what our audiences will be thinking about in January - how we can all live a little smarter in 2016.”
The campaign will be running across JCDecaux’s digital Mall, Roadside and Rail formats from January 1st - 31st 2016.