HSBC and the British and Irish Lions kicked off their 125th Anniversary Tour with an experiential advertising campaign with JCDecauxLive at London's Victoria Station.
Last week’s campaign involving green screen technology put commuters in the limelight, inviting them to don a Lion’s rugby shirt, to kick an imaginary rugby ball and to create their own mini celebration while being filmed. The public could then access their “Lions Legendary moment” through the HSBC channel on YouTube. Click here to view the photo gallery.
HSBC continued to celebrate the event by hosting a live Welsh Male Voice Choir, which performed for the affluent commuter audience during high periods of travel.
In a media first, HSBC had also booked shaped pennants which will be running from the 18th of June to the 8th of July, featuring 12 iconic double-sided red shirts.