JCDecaux wins Sales Team of the Year

JCDecaux UK’s Business Growth team has won Sales Team of the Year and Best Marketing Initiative for the GENgage programme that helps brands target the Gen Z audience.

The ALF Awards spotlight the contribution of Marketing and Sales, which are at the heart of business success.

Sales Team of the Year Award

This award reflects the success of the Business Growth team’s work for clients and partners across sectors including start-ups, established brands, the public sector and not-for-profit organisations. Drawing upon the full capabilities of Out-of-Home, the team has championed data-led planning and creative testing, which has been successful in driving brand growth.

Best Marketing Initiative – JCDecaux GENgage Programme

JCDecaux successfully brought to market the GENgage programme, which helps brands reach and engage the increasingly influential Gen Z audience in key city centres and social spaces through the power of the public screen of Out-of-Home. Unveiling new insight, developing creative and media collaborations, and through location targeting, this initiative has gone from strength to strength with a client roster including: Nak’d, Fireball, Fashion Retail Academy and the first Anamorphic 3D DOOH campaign.