This International Women's Day, JCDecaux UK are supporting Buy Women Built’s fantastic #StrongerTogether campaign by displaying the campaign across JCDecaux UK digital screens situated in close proximity to the Whole Foods Market flagship store in Kensington, raising awareness and driving footfall.
Buy Women Built is a consumer movement shining a light on female entrepreneurs and this #IWD it is showcasing 55 women-built brands stocked by Whole Foods Market in a UK wide campaign. The Whole Foods Market flagship Kensington store has been transformed into a Hall of Fame featuring pictures of the female founders behind the brands, including Deliciously Ella, Little Moons and NEOM Wellbeing.
To boost this celebratory campaign, Nurture, JCDecaux’s start-up programme, have partnered with Buy Women Built to display the #StrongerTogether campaign across JCDecaux UK digital screens situated in close proximity to the Kensington store, raising awareness and driving footfall in store.
It was a bit of a pinch me moment, that we were approached by JCDecaux UK, who had seen and heard about the Buy Women Built activation at Whole Foods Market and invited us for this incredible opportunity on IWD. Being on screens in central London is a dream for so many of our founders. What a hugely meaningful way for JCDecaux UK to celebrate this special day. A lot of people give a nod to supporting women on IWD, but JCDecaux UK and their Nurture programme clearly mean it!Sahar Hashemi OBE Founder of Buy Women Built
The activation campaign is running on JCDecaux UK digital screens at TfL bus shelters in Kensington on March 8th only.