Five years on from the launch of pDOOH, JCDecaux, is launching a new free-to-enter awards event, in association with New Digital Age, to shine a spotlight on the very best pDOOH campaigns from the UK over the past year.
In a twist to the behind-closed-doors judging process normally associated with ad industry awards, the JCDecaux Programmatic DOOH Live Awards will be judged live at an engaging and interactive afternoon event in London.
Alongside an expert judging panel, the gathered audience will be able to cast their votes for their most innovative campaigns, while the public will also have their say on the People’s Choice award.
The JCDecaux Programmatic DOOH Live Awards 2024 are completely free to enter with an ‘audition tape’, light-touch entry process.
Having watched the pDOOH landscape evolve over the past five years, we’re proud to launch the UK’s only awards designed to specifically recognise the most innovative and impactful campaigns created by agencies, technology platforms, and brands. By breaking free from the conventional awards scene, we’re proud to bring to the market an awards series with a difference.Mark Bucknell Chief Commercial Officer, JCDecaux UK
In a relatively short space of time, pDOOH has established itself as one of the fastest growing and most exciting channels available to advertisers. The flexibility of the channel has allowed tremendous creativity and innovation, with pDOOH capable of playing a variety of important roles within an omnichannel campaign. NDA is delighted to partner JCDecaux in launching these new pDOOH-focused awards.Justin Pearse Editor, New Digital Age