JCDecaux UK has launched National Drive in the dynamic city of Derby. The new install located on Traffic Street, is a key commuter route in the heart of the city.
Aside from reaching new audiences in Derby, the National Drive network has been expanding in multiple cities over recent months, including developments in Birmingham, Cardiff, and Edinburgh. Delivering +84% more audience vs. rest of industry average and a remarkable 44 million viewed impressions in total each week1, National Drive will continue to expand further in Leeds and 2024 will see additional installs in Birmingham, London and into another brand-new city for the network - Norwich.
Forming part of JCDecaux UK’s wider digital channel in Derby, the new install will complement the digital 6-sheet opportunities at Derby station and two new premium digital city-centre screens with a range of free public services, including an automated external defibrillator that can be used by the public to save lives.
As part of JCDecaux UK’s continued commitment to digital investment in the top UK cities, the new install takes the combined National Drive and LDN Drive network’s total coverage to over 140 digital screens in 12 major cities Birmingham, Brighton, Bristol, Cardiff, Derby, Edinburgh, Leeds, Liverpool, London, Manchester, Sheffield, and Southampton.
Derby welcomes 8 million visitors each year due to the city’s notable trait being the birthplace for the industrial revolution2 . With just over 260,000 residents, this city was also once home to the Romans and the world’s first factory3, signifying its rich cultural heritage that draws residents and visitors to this remarkable city each year.
Source: Route 491 , Tovisorga2, Derby Telegraph3