JCDecaux today announces the renewal of its membership of the Internet Advertising Bureau UK (IAB UK). The move signifies the extensive work completed over the past year towards becoming recognised as a digital media owner and reflects the company’s continuing ambition to further boost its digital presence.
As a core element of its membership, JCDecaux will be participating again in IAB UK’s Digital Upfronts in October 2017, a showcase of premium digital advertising opportunities from some of the UK’s leading content creators, media owners and tech companies.
JCDecaux is already the market leader in digital OOH with a 54% share of impressions. Over the past 12 months the company has undergone a digital transformation with extensive investment and a goal of doubling its current digital impressions to reach #onebillioneyeballs by the end of 2017. The OOH media owner’s weekly digital reach now stands at 30% and its national digitisation plan forecasts a 50% weekly reach by the end of 2017.
JCDecaux’s digital Out-of-Home network is fuelled by data utilising its bespoke media planning and buying tool SmartBRICS, as well as its SmartCONTENT ad serving platform which puts the right creative, in the right place at the right time.
The IAB UK membership has so far seen JCDecaux making the most of the IAB’s market leading research, education and events, and it will continue to do so throughout the next year as the company continues to upskill and bring new talent into the business.
Spencer Berwin, co-Chief Executive Officer at JCDecaux UK said: “The renewal of our partnership with the IAB UK means that we will be continuing to work together to set the digital agenda. As the leading digital Out-of-Home media owner, this partnership is a perfect fit for us.”
IAB UK’s Chief Executive Officer, Jon Mew said: “It’s fantastic to have JCDecaux – the company that owns over half the digital Out-of-Home market – on board and supporting the IAB UK for another year. It represents a significant vote of confidence from the digital Out-of-Home market to have a media owner of their size and scale partnering with us. We are excited to see JCDecaux back on stage at the IAB Upfronts in 2017, and to seeing new and innovative initiatives from within this channel.”