More and more brands are using dynamic capabilities in their Digital Out-of-Home (DOOH) campaigns, resulting in more targeted campaigns. Take a look at some of our most recent ones below.

Timberland’s Radford Boot

 
Timberland Digital Screen

Outdoor clothes specialist Timberland took a dynamic approach to its latest Out-of-Home (OOH) campaign.

Running on LDN and Mall D6s, the campaign promoted the brand’s new, waterproof Radford boot. The creative was triggered according to real-time weather conditions and displayed the address for the nearest Timberland store. 

Planned and booked by Vizeum and Posterscope, the campaign is live until November 5th. 

Burger King 
 

Burger King launched a dynamic Digital Out-of-Home (DOOH) campaign in London that’s designed to reach on-the-go audiences.

The campaign, which ran on LDN, tapped into the real-time needs and desires of consumes by sharing relevant Burger King messages around meal occasions throughout that day.

It ran until the end of October and was planned and booked by Vizeum, Posterscope, The Cloud + Compass and 360i. 

Audi Brains
 
Audi Digital Campaign

Using weather, traffic and time data, Volkswagen’s latest Audi campaign highlighted the intelligent features built into the car.

For example, sites where traffic is heavy would alert drivers to “Pre-sense”, Audi’s predictive safety technology and during bad weather, the creative would change to highlight Audi’s all-wheel drive technology. 

The campaign was planned and booked through PHD, Talon, BBH and Grand Visual and was live from October 16-29.

XBOX One X

 
XBOX Digital Campaign

To build excitement around the launch of Microsoft’s most powerful games console yet, a countdown for the release of the Xbox One X was deployed on Euston Motion and Motion@Waterloo. 
The campaign was also deployed on JCDecaux’s D6 network.

Planned and booked by Carat and Posterscope, the countdown ran until the console’s launch date on November 7th. 

For more information on how you can make your next DOOH campaign dynamic, contact your JCDecaux rep.