Of course, brands made the most of the annual event which attracts almost half a million people every year with some fantastic uses of Out-of-Home in their cross-platform summer campaigns to celebrate the year’s most prestigious tennis championship. Here are a few of our favourites.
AELTC at Wimbledon Station
All England Lawn Tennis Club (AELTC) along with official event sponsor Lavazza dominated the exterior and interior of Wimbledon station.
Lavazza’s unmissable creative could be found on floor media, vinyl wraps, banners, billboards and D6s throughout the station.
AELTC also immersed consumers by welcoming tennis fans with a branded 3-metre high arch at the station entrance, before walking through a Wimbledon walk way to queue for transport to the matches.
The famous Evian babies made an appearance again this year for Wimbledon as an official event sponsor. To celebrate some of the game’s most brilliant players, Evian’s creative showed baby versions of them across JCDecaux’s LDN and PrimeTime network.
The campaign was planned and booked through MEC and Kinetic and was live throughout the event.
It’s certainly not Wimbledon without a glass (or jug) of Pimm’s. The famous British liquor brand and official Wimbledon sponsor launched a fantastic campaign across Roadside Large Format, Rail D6 and Transvision sites.
The campaign was planned and booked through Carat and Posterscope.
Deliveroo is known for utilising digital Out-of-Home in a colourful and eye-catching way. For Wimbledon this year, its creative featured a fun hint towards the event.
The campaign was planned and booked through Vizeum and Posterscope.
For more information on how you can use digital Out-of-Home in your next campaign, contact your JCDecaux rep or use the contact form.