In the countdown to Christmas, BlackBerry booked their first ever experiential campaign with JCDecaux Airport at Heathrow Terminal 5 to promote the launch of the new Z30 handset alongside other BlackBerry models.
Targeting the exclusive, business leader audience in the mindset to shop for the holiday season, passengers were given the opportunity to ‘experience’ BlackBerry and demo the new smartphone device.
The campaign was planned and booked with JCDecaux Airport by PSI.