Brands are set to benefit from premium, high-impact communications in the heart of Newcastle upon Tyne, as JCDecaux launches digital screens across retail and rail environments, including new M-Vision, Transvision and digital 6-sheet screens.
Retail
JCDecaux has introduced a large-format M-Vision screen at intu Eldon Square and will launch a further M-Vision screen at intu Metrocentre later this year, complementing the digital 6-sheet portfolio.
Positioned in proximity to anchor stores in malls, M-Vision provides brands with unprecedented access to the most aspirational and image-conscious audiences UK-wide. The national M-Vision network will comprise 15 premium screens in key malls nationwide by the end of 2014.
Rail
JCDecaux has expanded the rail digital portfolio with the launch of a Transvision screen and rail digital 6-sheets at Newcastle Central Station.
The station delivers a footfall of 310,000 commuters every two weeks, providing a powerful digital channel for brands to access the affluent, highly-connected rail audience travelling into the city from London and the North East.
This addition brings the Transvision network to 24 premium screens in 18 rail stations in the UK.
Spencer Berwin, Managing Director – Sales at JCDecaux said, “As the number one in digital Outdoor in the UK, JCDecaux provides national scale for brands and a powerful channel for brand communication. The new screens in Newcastle will strengthen our national digital portfolio, providing even more flexible and powerful opportunities for our clients.  Part of JCDecaux’s continued investment in digital across the UK, Newcastle follows the recent launch of digital screens in Brighton, Milton Keynes, Nottingham and Southampton.”