Liverpool ONE, the retail and leisure destination, has joined JCDecaux’s digital mall portfolio; delivering messages to affluent audiences and providing digital flexibility in this key city centre. With digital 6-sheets strategically located throughout this premium retail hub, the move is part of JCDecaux’s drive to turn the mall portfolio 100% digital in 2014.
JCDecaux is also expanding the national M-Vision network, launching large-format digital screens at WestQuay in Southampton and at Brent Cross in London.
This ongoing digital expansion brings new flexibility and the ability to run time-sensitive and multiple messaging on M-Vision and digital 6-sheets, bringing glossy magazine display and interactivity to portrait screens nationwide.
The new M-Visions will be part of a planned network of 43 large-format screens in city centres at malls and train stations, with the national digital 6-sheet network set to rise to 1400 screens across environments in 2014.
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