On 25th September 2023, Coca‑Cola Zero Sugar launched ‘#TakeATaste Now’ - an innovative AR giveaway and a nationwide digital Out-of-Home (DOOH) campaign in partnership with Tesco Group, which invites fans to #TakeATaste of Coca‑Cola Zero Sugar.
This trial-driving campaign is the first large-scale two-way controlled DOOH and AR experience by Coca‑Cola.
For the first time consumers will be able to change the 3D anamorphic creative on any screen in real time using their mobile device. People can scan the QR code on the OOH screens to grab a digital bottle of Coca‑Cola Zero Sugar on their mobile device powered by the DOOH.com ‘Connect’ platform, before receiving a digital voucher to claim a real 500ml bottle, including its Cherry variant, in Tesco stores. Those who have redeemed will also earn gamers points on the official Coca‑Cola app, allowing them to enter into some of Coca‑Cola largest giveaways.
The initial creative features a QR code for passersby to scan.
When the QR code is scanned, the creative on the digital screen changes and at the user can grab a digital bottle of Coca-Cola Zero Sugar on their mobile device through AR technology.
The campaign builds on our ‘Best Coke Ever?’ platform which is designed to trial among those who refuse to compromise on taste in choosing zero calories. By using interactivity and gamification, this is a fun and digital-first approach to sampling whilst living and breathing our Real Magic philosophy.Laura Moon Senior Brand Manager for Coca‑Cola Zero Sugar
We are delighted to be working with DOOH.com on developing this ground-breaking technology. The ability to seamlessly change creative in real time via a mobile trigger at huge scale is a real breakthrough. We know that experiences in the real world have a real impact with our audiences, especially the Gen Zs, and to do it at this scale is game changing. I’d like to thank our technology team who worked with DOOH.com for developing this powerful new immersive campaign for one of the world’s most iconic brands.Mark Bucknell Chief Commercial Officer at JCDecaux UK
The ‘#TakeATaste Now’ campaign is running across the UK until 15th October.