News - CALM takes over Old Street

CALM takes over Old Street

25.03.2013 | Roadside | Innovate

On Sunday 24th March, a team of well-known graffiti artists painted a powerful message across three billboards at Old Street to highlight the three young male suicides that occur on average every day in the UK. The work is being displayed until this evening before being auctioned in aid of CALM, the campaign against living miserably, dedicated to preventing male suicide.

People were invited to come and watch the art take shape, and visitors were encouraged to lay flowers at the site in memory of those lost to suicide.

Volunteers from CALM were onsite during the day to give more information about the charity and visitors also got the chance to meet the artists.

Advertising agency Beattie McGuinness Bungay (BMB) has been working with Soulful Creative and CALM with the support of JCDecaux and Red Gallery to put the project together.

Jane Powell, Director of CALM, said “The public aren’t aware that suicide is the single biggest killer of young men in the UK. We hope that this brilliantly simple initiative led by BMB will shine a light on the issue. Having the support of such great artists and the co-operation of JCDecaux is fantastic.”

Rehab 4 Addiction offers a free helpline and intervention service for people suffering from drug addiction, alcohol addiction and mental health problems.

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