As a powerhouse of creativity and sustainability, Bristol is the second fastest growing city of the 11 ‘Core Cities’ 1 and is consistently voted one of the best places to live, visit and work in the UK². Now there is a new opportunity for brand messaging in the heart of the city with the launch of The Bristol Tower.
Providing an important channel for local and national brand messaging and a new revenue stream for the city, the Bristol Tower is located next to Cabot Circus shopping mall. Facing head on to traffic on the inner ring road and also reaching pedestrians, The Bristol Tower delivers 903,000 weekly viewed impressions 3.
The Bristol Tower is part of the iconic Towers Network which delivers reach and fame on a national scale with 51 screens across 8 cities: Birmingham, Bristol, Edinburgh, Leeds, Liverpool, London, Manchester and Sheffield.
The new Bristol Tower also provides synergies for brands to communicate across the city centre via JCDecaux UK’s National Drive digital billboards, digital street furniture network and innovative digital 6-sheet and creative solutions opportunities in Bristol Temple Meads station.
All JCDecaux UK’s OOH sites are powered by 100% renewable electricity and use smart dimming technology to further reduce energy consumption - The Bristol Tower is switched off between between midnight and 5am.
Sources: Bristol.gov.uk1 (Core Cities: Belfast, Birmingham, Bristol, Cardiff, Glasgow, Leeds, Liverpool, Manchester, Newcastle, Nottingham and Sheffield), Visit Bristol2 , Route 50 at 100% SOT3
JCDecaux's sustainability commitment
JCDecaux’s sustainability commitment is rated by leading international bodies including: CDP (A), EcoVadis (gold medal status), MSCI (AA), FTSE4Good (3.4/5) and Sustainalytics (13.7). In 2022, JCDecaux published its ESG roadmap for 2030 and in 2023 unveiled its Climate Strategy. JCDecaux is committed to achieving Net Zero Carbon by 2050, through a Science-Based Targets (SBTi) trajectory. By 2030 reduce Scope 1 and 2 emissions by at least 60%, reduce Scope 3 emissions by 46%, by 2050 reduce by at least 90% the emissions of scopes 1, 2 and 3 vs. 2019. A recent report by Outsmart/KPMG shows that Out-of-Home is the most sustainable advertising medium, representing less than 3.3% of UK advertising's power consumption and less than 3.5% of its carbon footprint.