Ford Motor Company Ltd. is showcasing how ‘Bold is Beautiful’ with a large format Outdoor advertising campaign across JCDecaux’s roadside and mall environments to promote the Ford Fiesta.
Ford is reaching the nation on the move with multiple-creatives that promote the Ford Fiesta marque in a broadcast campaign on roadside 48 and 96-sheets. The creatives position the Fiesta as the ultimate fashion accessory, with the straplines: “be jewelled” and “bold is beautiful”, as ‘models’ pose next to the marque in coordinating colourful outfits and accessories.
Tapping into the mind-set of the fashion-conscious consumers in malls, Ford has also deployed a DOOH campaign on JCDecaux’s nationwide M-Vision screens.
This two-week campaign was planned and booked by Mindshare and Kinetic.