With Mother’s Day just round the corner, Diageo has launched a tactical Outdoor advertising campaign across JCDecaux’s Transvision network to promote Baileys and celebrate ‘all that you share with Mum this Mother’s Day’.
With multiple-creatives, the campaign promotes the hashtag: #MyMothersDaughter, and displays quotes from the social media campaign, such as: “My Mum taught me that what I have to say is important” and “My Mum’s sense of style, her elegance and her grace are all things I look to emulate.”
The campaign was planned and booked by Carat and Posterscope.