JCDecaux

StreetTalk launch first targeted networks for Fashion

17 November 2009

Taking JCDecaux’s urban youth brand in an exciting new direction, StreetTalk will offer two targeted networks selected to reach fashionistas. A London Couture campaign and a High-Street Fashion campaign will give fashion brands the opportunity to reach upmarket, image-conscious shoppers on the high-street and in proximity to upscale fashion outlets. 

London Couture – 100 StreetTalks offering 6.1 million contacts, selected in proximity to high-end fashion outlets including Hugo Boss, Versace and Harrods, allowing advertisers to position their brand front-of mind with London’s top fashion spenders. 

High Street Fashion – With 5000 kiosks identified as offering unrivalled cut-through on pedestrianised high-streets and shopping precincts across the UK, StreetTalk offers a  London and a National campaign of flexible panel numbers. 

StreetTalk panels in London have been selected in proximity to key shopping streets including Kensington High Street, Fulham Road, Knightsbridge, Portobello Road, Kings Road, Sloane Square, Marylebone High Street. Street. Nationwide kiosks have been chosen on key shopping streets and in proximity to shopping malls such as St Enoch, Glasgow, Bullring Birmingham, Arndale Centre Manchester, Liverpool 1 Liverpool. 

Spencer Berwin, Managing Director – Sales at JCDecaux said, “We have a StreetTalk right outside Selfridges, Harvey Nichols and Harrods to name but a few -  ideal for brands wanting to reach trend-savvy fashionistas at the point of sale. These networks will enable clients to tap into the combined purchasing power of 18-45 year old ABC1s,  worth an estimated  £6.8 billion a year.”