JCDecaux

Colossal coupons drive consumers to collect Morrisons’ vouchers

26 June 2009

Billboards will be transformed into colossal-sized coupons in a one-week campaign from 18 May for Morrisons, prompting consumers to redeem vouchers available exclusively in the Sun and the News of the World.  The campaign with JCDecaux was planned and booked through Mediaedge:cia and out-of-home communications agency Kinetic. The vast vouchers on posters nationwide proclaim, “£5 off when you spend £30 or more at Morrisons. Look out for smaller vouchers this week in the Sun and the News of the World.” Marie Williams, Account Director at Kinetic said: “The synergy between the outdoor creative and the press work makes a very powerful campaign, maximising the ability of both channels to reach Morrisons’ consumers.” Spencer Berwin, JCDecaux Managing Director - sales said, “This one-week campaign is a prime example of outdoor’s new flexibility.  Morrisons’ time-sensitive posters will be rapidly printed and posted using JCDecaux’s FastForward print hub.” Anna Hancock, Business Director from mediaedgecia “This cross-platform campaign harnesses the power of outdoor and the press to reach Morrisons’ consumers, ensuring that this fantastic voucher offer gets maximum cut-through for our client.” The campaign will run UK-wide on JCDecaux’s 20 PrimeTime digital screens, Hi-Definition, Première 200 and Première 400 billboards.  For further information please contact   Liz Ross MartynPR ConsultantKinetic07806 640 303Liz.rossmartyn@kineticww.com  Janet GuestPR Manager, JCDecaux on 0207 298 8023/ 0776 970 1268janet.guest@jcdecaux.co.uk