JCDecaux

JCDecaux launches two more iconic towers

13 May 2009

28 April 2009, JCDecaux today launches the M3 Tower and the A40 Tower, bringing a superstructure site to all 4 of London’s ‘wealth corridors’. Targeting an elite, affluent audience, the 2 new towers complement JCDecaux’s  M4 and A3 towers. With London, Hampshire, Berkshire, Surrey and Buckinghamshire accounting for over a third of the UK’s wealth, (source: Barclay’s Wealth), JCDecaux’s towers will enable brands to create exceptional stand-out on sites that epitomise the very best in world-class outdoor advertising architecture. Standing 30 metres high, the A40 Tower will launch with Westfield shopping centre in a high-profile campaign on both faces booked through Kinetic. With the A40 Tower located right at Westfield, the location will drive an audience that is 70% ABC1 with a high disposable income to this luxury retail destination. The A40 Tower will deliver 1 million impacts every two weeks. (source DETR).  At 20 metres tall, the M3 Tower will launch with Vodafone.  With two faces, the M3 Tower offers an upscale, high-spending demographic that is 64% ABC1. The M3 Tower will deliver 1.6 million impacts every two weeks (source DETR). The M3 leads to Hampshire, home to 8% of the UK’s wealthiest people, the greatest concentration of wealthy people in the UK. (source: Barclay’s wealth)David Lambert, Director of JCDecaux London, said, “With sites on every major route into London the four towers will consolidate Outdoor’s position as the must-have medium in the approach to 2012. Only JCDecaux is able to bring this premium proposition to the market, offering architecturally designed structures that allow brands to ‘own’ London’s  ‘wealth corridors.’”Designed by JCDecaux’s world-class architects and made of galvanised steel, the M3 and A40 Towers have been covered in a transparent architectural mesh that ‘floats’ the advertising panel within a structure that is sympathetic to  the landscape. M3 and A40 Towers will offer halo lighting from May, allowing brands to frame their creative with any one of 16.7 million colours, using the same successful LED technology as JCDecaux’s Première 500 billboards.

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Notes to editors

JCDecaux’s 4 Towers target the 4 London ‘wealth corridors’London accounts for 13% of the UK’s wealth. The M3 leads to the UK’s greatest concentration of wealthy people, in Hampshire, home to 8% of the UK’s wealthiest people. The A40 has direct access to Buckinghamshire, home to 2.2% of the UK’s wealthiest people. The M4 leads to Berkshire, home to 2.6% of the UK’s wealthiest people, while the A3 leads to Surrey, home to 5.8% of the UK’s wealthiest people. (Source Barclays Wealth).Why Outdoor in London is increasingly important for advertisers

POSTAR figures show that the average Outdoor site in London delivers 68% more audience than in the rest of the country. Londoners are spending 30% more time commuting daily than they did ten years ago and spending 30 minutes more time out of home than the rest of the country. Meanwhile, TV ratings are 13% lower in London than ten years ago, national daily readership of newspapers in London has dropped 37% in the last ten years while weekly radio listenership of commercial stations in London has dropped by 39% in the last ten years.

For further information please contact

Janet Guest, PR Manager, JCDecaux

0207 298 8023/ 0776 970 1268

janet.guest@jcdecaux.co.uk