JCDecaux

Media first as JCDecaux signs agreement with Newsdropnetwork

02 December 2008

December 1^st 2008 With brands looking to drive sales and distribution through the independent sector, JCDecaux is launching the UK’s largest StreetTalk CTN (confectionary, tobacco, newspapers) network. The network will enable brands to advertise outside 5000 newsagents and to communicate with all independent newsagents through an exciting partnership with Newsdropnetwork. In 2009 JCDecaux will introduce three CTN campaigns of up to 5000 StreetTalk phoneboxes in proximity to independent newsagents. This will provide clients with the largest CTN campaign on the market, reaching two thirds of the UK population and three quarters of the youth audience.  In a media first, JCDecaux’s clients will be able to help newsagents to maximise sales by stocking up with products before an Outdoor campaign. Under the agreement with Newsdropnetwork, brands can support their campaign by sending promotional material, displays, samples and vouchers to 33,000 newsagents in the UK. David McEvoy, Marketing Director of JCDecaux said, “Our new StreetTalk CTN network will be increasingly important as brands seek to drive footfall and prompt sales in this vibrant sector for sales growth. JCDecaux will not only deliver the highest coverage for a CTN campaign, but through Newsdropnetwork will also offer a new communication channel for clients that reaches the entire independent newsagent sector.”  Newsdropnetwork works with the combined might of Menzies Distribution, Smiths News and Dawson News to provide the biggest distribution network to newsagents in the UK.