JCDecaux

JCDecaux wraps up Christmas and New Year with 12 festive networks

23 October 2008

JCDecaux will bring unprecedented flexibility to the market this Christmas, positioning Outdoor against the press in this key retail period.  JCDecaux has created twelve Christmas and New Year networks to facilitate the tactical use of posters. In a break from traditional industry posting cycles, JCDecaux will offer 3 weeks for the price of 2 – uniquely and most importantly with an automatic change of design mid-campaign if required. The 12 high-quality networks will be offered across the festive season and will run across all the major cities in the UK. The networks have been selected across JCDecaux’s high-quality portfolio and include Hi-Definition recyclable billboards, Première billboards, PrimeTime digital 48 sheets, scrolling 48 sheets backlights, 6-sheets on the high-street, Retail 6-sheets and StreetTalk phoneboxes. The PrimeTime digital networks will enable clients to run a different creative each day. Two of the key networks will provide 1500 48-sheets (including 180 scrolling 48-sheets, and 16 PrimeTime LEDs), 150 96-sheets (including 15 x Première 400s) from 1st to 21st December. Spencer Berwin, Managing Director - Sales of JCDecaux said, “JCDecaux is offering 12 outstanding networks that will enable clients to stand out at the most important retail time of the year, providing a high-quality stand-out alternative to cluttered print titles. We believe we are offering brands the opportunity to have maximum, flexible stand-out where it matters most – on Britain’s High Streets.” “With shopping habits becoming harder to predict, our flexible networks allow advertisers to make their message more pertinent. Footfall in December is 33% higher and Outdoor’s audience is even greater at this time of year. While JCDecaux are the first to market with these networks we believe the major Outdoor companies are likely to follow suit, making Outdoor the place to be for brands this Christmas.”