JCDecaux

Media 1st as TAG Heuer books digital campaign in London

30 July 2008

TAG Heuer, the creator of high-end sports watches will run a 4 day, multi-creative branding campaign on digital Outdoor billboards from 4^th to 7^th July.  In a campaign planned and booked through Team UK and Kinetic with JCDecaux, TAG Heuer has booked the M4 Digital Torch, 16 PrimeTime digital billboards and Luton Airport digital screens. In a media first, TAG Heuer will be the first advertiser to use JCDecaux’s entire digital network in London. The campaign will build upon TAG Heuer’s longterm association with motor racing and the British Grand Prix. The campaign will celebrate the TAG Heuer brand ambassadors Lewis Hamilton and Kimi Räikkőnnen and will run time-sensitive messages capitalising on the flexibility of this new digital medium. The campaign will conclude with a congratulations or commiserations message to participating drivers. TAG Heuer has also booked a one-week digital campaign at Luton Airport through JCDecaux Airport. The 60 screens are positioned above all the check-ins and will target the upmarket audiences travelling to the British Grand Prix at the Silverstone circuit. Verena Schellenberger Marketing Manager at TAG Heuer said, “These digital screens will reach audiences across London at a time when interest in the Grand Prix is at its height. The screens give us the ability to run time-sensitive messages on an exciting new medium that is a perfect fit for an avant-garde  brand such as TAG Heuer.”