"...was that brands could benefit from the emotion driven through their Christmas TV Ads using the high reach & frequency from Digital Out-Of-Home" |
THE TEST
New in situ testing tool analysed a set of DOOH creatives which were an extension of the Christmas TV advert & a set which were independent
Our tools deliver attention heatmaps & benefits from System 1's trusted metrics
SYSTEM 1
Creative performance metrics THE RESULTS
Linking DOOH to TV people are x2 more likely to remember ad
Customers were much quicker to recall the OOH ads with a link to TV
System 1‘s Star rating indicates how positively a consumer reacts to an advert – Christmas OOH makes people feel happier
The Star rating from System 1 is based on emotional intensity and using characters from the TV advert is more likely to drive this intensity