Jenson Button is in Canary Wharf today to test a new virtual reality F1 car in an event to promote the lead up to this year’s British Grand Prix.
The experiential campaign, hosted by Esso and McLaren-Honda, is also inviting the audiences of London’s financial district to take part in the 360 degree virtual reality experience that places you in the driver’s seat of a Grand Prix race car.
The never before seen immersive experience will provide a virtual view of the Silverstone lap racing stiff competition in the form of Kevin Magnusson and Stoffel Vandoorne.
Jenson Button will be answering the public’s questions on site and via social media, with the hashtag: #AskJenson.
The campaign was planned and booked with JCDecauxLive.