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Brands, agencies and specialists gathered at 27 Sale Place to celebrate SmartScreen@Tesco’s 1st birthday.
Launched across 400 of the largest Tesco stores in the UK, SmartScreen@Tesco is a fully optimised digital network powered by dunnhumby insight.
In the first year, SmartScreen@Tesco has delivered full-motion creative, data-driven display and proven sales uplift at the UK’s biggest supermarket.
Across the year brands have used SmartScreen@Tesco to engage audiences through localised, dynamic and tactical content, such as Nutella’s Pancake Day Countdown and Unilever’s thermal activated Sure campaign.
We look forward to continuing the success of SmartScreen@Tesco. For more information, please contact us at smartscreen@jcdecaux.co.uk.


Published in Retail, about #smartscreen@tesco, #Smartscreen, #birthday, #Retail, #DOOH